Smart Strategies for Real Results
Where Sustainable Procurement, Commercial Analysis and Business Value Meet.
Decisions that drive value
Bridge Gaps.
Hands-On Collaboration
With over a decade of experience in procurement, pricing, and commercial analytics, I’ve worked across international environments where ambition is high but execution across regions, suppliers, and company sizes can be complex.
Relocating across South America, the Nordics, and Asia shaped how I approach business: progress happens when different perspectives, markets, and teams are brought together in a practical way.
+15
Years of experience
I'm Zayra
Nice to meet you
About C4R
As a founder I work closely with organisations to create value at the intersection of procurement and pricing, helping them make better decisions, align stakeholders, and move forward with clarity. While integrating sustainability agendas into commercial and operational priorities.
My international experience allows me to bridge commercial, cultural, and operational gaps, especially when larger frameworks need to work for smaller or growing companies.
My work is focused on closing gaps, enabling collaboration, and making international business work commercially and operationally across markets.
Today, this work is based in Singapore, where a highly dynamic, business-driven ecosystem enables close collaboration across APAC and global markets. Operating from Singapore allows me to stay connected to fast-moving regional opportunities while working effectively with international partners.
Founder story
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